Ready, Set. Post...

Today I decided to become a “creator” and start my own blog.  I work in marketing you see, so I’ve been talking the talk for a long time, and decided I really need to get amongst it.

For years I’ve been banging on to anyone who’ll listen about the ‘Ladder of Participation’ developed by Forrester which reveals that only 26% of us are “creators” – those of us who make content.  There’s also the “critics” – who offer an opinion on what we creators say and do, “collectors” who curate the stuff, “joiners” who connect in social networks and then there’s the bulk of people (63%) who are “spectators” – they like to watch (there’s your lesson on digital marketing for today).  

The first person I told about my new blog was my friend Nickers (the same Nickers who once told me Facebook would NEVER take off! She’s a spectator).  She asked me what the blog would be called and I told her ‘Made You Look’.

She started banging on about Rachel Zoe (as in diva stylist Rachel Zoe) – I wasn’t making the connection until she revealed she thought my blog was called ‘Major Look’ – “Beyond major” being one of RZ’s most quotable quotes – as in something that’s beyond beyond. More major than major.  It’s right up there with “I die” and “bananas” – but if you don’t know this, you’re not getting enough fashion porn.

My mum wouldn’t know this.  She hates fashion.  She also hates people who blog.  She thinks it’s self-indulgent.  Like those people who send you  “group” newslettery things at Christmas time with stories about what they’ve been up to all year. (To me those people are in a different league all together.)  My mum also hates technology so she’s really going to hate me doing this.  She’s what the people at Forrester call an “Inactive”.

Anyway, if you’re keen to hear about cool stuff that’s caught my eye, made me laugh, inspired or moved me, then go on, subscribe to my blog.

Major Look signing off…